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5 Areas to Cover in a White Paper

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5 Mar 2012

Producing a White Paper can be a great way for an organisation to drive sales and help raise its profile at the same time.  A white paper is essentially a report, which can be written with either a technical or a marketing slant.  Both do the same thing - highlight the problem and offer a solution for solving that problem.

Below are 5 areas to cover in a white paper:
1. The Problem (or Opportunity)
2. Evidence the Problem Exists
3. Additional Problems
4. The Solution
5. How Your Product/Service can help solve the problem

Once a white paper has been produced, it can be launched at an event to a highly targeted audience and backed up by press releases,  social media, and webcasts.

To discuss producing and launching a white paper contact Eileen Mauchline of Limetree on 01224 560366.